WPBakery Page Builder
WPBakery Page Builder: The ideal design tool for professional WordPress websites
WPBakery Page Builder—formerly known as Visual Composer—is a popular drag-and-drop page builder plugin for WordPress.

It lets users create custom page layouts and designs without needing to write code.
Below are some of the key features and functions of WPBakery Page Builder:
WPBakery Page Builder
Drag-and-drop interface:
An intuitive drag-and-drop UI lets you add and rearrange elements on your pages with ease. Simply drag items from the builder library and drop them onto your page.
Pre-made templates and elements:
A wide collection of ready-made templates and content elements you can use as a starting point. All templates and elements are customizable to fit your needs.
Responsive design controls:
Options for fully responsive design so your layouts adapt across desktops, tablets, and mobile devices.
Theme and plugin compatibility:
Compatible with most WordPress themes and plugins, allowing seamless integration into your existing site.
In the world of web design, a great idea isn’t enough—you need powerful tools to turn it into a smooth, engaging user experience. That’s where WPBakery Page Builder comes in: one of the most popular WordPress page builders and a first choice for millions worldwide.
This article takes you on a complete tour of WPBakery Page Builder—what it is, its advantages, and why it should be part of every professional site.
What is WPBakery Page Builder?
WPBakery Page Builder is a WordPress plugin that enables you to build and design site pages using a visual drag-and-drop interface—no coding required.
It’s built for all skill levels—from beginners to design pros—and ships with a large set of ready tools and visual elements, helping you create interactive, attractive pages in minutes.
Why designers prefer WPBakery
The main reason for WPBakery’s popularity is that it offers an all-in-one, easy solution for building any page type—from landing pages to shops and blogs.
Top reasons WPBakery is an ideal choice:
- Full drag-and-drop support: no coding needed
- Compatible with most WordPress themes
- 50+ built-in, ready-to-use elements
- Flexible control over designs on desktop and mobile
- Robust ecosystem of third-party add-ons
Key features of WPBakery Page Builder
1) Two editing modes: Frontend & Backend
Edit pages directly on the front end (as visitors see them) or from the back end dashboard—giving you complete control and flexibility.
2) 50+ ready elements
A large library you can add instantly, including:
- Text and images
- Buttons
- Tables and FAQs
- Videos
- Product or post grids
- Countdown timers
- Sliders and carousels
3) Customizable, ready templates
A gallery of pre-built pages and templates you can use as a starting point, then adapt quickly to your brand.
4) Responsive design support
Every element can be tailored per device, and you can preview the page across phone, tablet, and desktop.
5) Translation support & WPML compatibility
WPBakery supports multilingual setups and integrates with WPML for an easy multi-language site.

WPBakery vs Elementor
Although Elementor is a strong competitor, WPBakery stands out by offering:
- Faster performance on lower-spec servers
- Deeper integration with many commercial themes
- A huge catalog of supported third-party add-ons
- Greater flexibility for back-end editing favored by advanced users
Who is this plugin for?
- Personal site owners: build pages quickly without a developer
- Startups: create professional landing pages that increase conversions
- Agencies: deliver projects fast with high quality
- eCommerce stores: craft product and promotional pages tailored to your brand
Getting started with WPBakery Page Builder
Step 1: Install the plugin
Purchase the original version from CodeCanyon, or get it bundled with premium themes like Bridge or BeTheme.
Step 2: Activate the plugin
After installing, activate it from the dashboard and choose whether to edit via the front end or back end.
Step 3: Create your first page
Create a new page and click “Edit with WPBakery.” Pick from ready elements or templates, then start dragging and dropping.
Step 4: Customize the design
Control every element:
- Size, color, typography, margins, shadows, backgrounds
- Per-device responsiveness
- Animations and motion effects
Step 5: Save & preview
When you’re done, save and preview to see the page exactly as visitors will.
Paid vs free version
Note: WPBakery does not offer a free version. It’s available as a paid plugin or bundled with some premium themes.
Paid benefits include:
- Ongoing updates
- Official support
- An ever-growing template library
- WooCommerce and advanced layout support
- Integration with other plugins and features
Popular integrations
WPBakery integrates with most well-known plugins, including:
- WooCommerce (for online stores)
- Slider Revolution (advanced sliders)
- Contact Form 7 and Gravity Forms
- Mailchimp (email list building)








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